April Waitlist Update

Hello from the Bright Team! This special edition email includes a wait list update as well as a Bright Newsletter-style view of the social media landscape, including a word from our team on the Elon Musk-Twitter drama of the past week.

First thing first: the new design of the app. We’ve spent quite a lot of time thinking about how to make the app as visually appealing as it can be, and also to give it a fresh feel. After working through a raft of revisions, we’ve hit upon something that we love, and think you will too. So, for the very first time, take a look at what you’ll see when you first log in to the Bright App:

As you can see, the app feels open, uncluttered, and inviting. It’s also a great colour scheme -- welcoming but not overwhelming. And most of all, it’s a look that has no purpose other than to be enjoyable to use: we don’t have to worry about how ads are going to look or how to get you to click on anything in particular. In other words, the interface is going to be a pleasure to see and use partially because we’ve designed it with only you in mind.

In other words, the interface is going to be a pleasure to see and use partially because we’ve designed it with only you in mind.

That approach informs everything we do, and it couldn’t be more different to the general trends in social media. Along those same lines, our team weighs in on the PR mess over at Twitter. Elon Musk’s irruption into the social media ownership space raises a lot of questions, including whether he’s actually serious about taking a role or if he’s just trolling, again. What we do know is that he made over a billion dollars in the span of a few days of dominating the newscycle, which is something that bears scrutiny in itself. We muse on why the Musk saga is yet another sign of the problems in social media culture, and why it’s so crucial for things to change.

What else is going on in social media besides the Musk drama? Truth Social, the app tied to former U.S. President Donald Trump, continues to flounder, with membership down more than 90%. Meta continues to confuse users about what content is permissible by temporarily allowing posts that call for violence -- as long as it’s a post from a Central or Eastern European country and the violence is against Russian troops in Ukraine or Vladimir Putin personally. What could possibly go wrong with that plan? Or with India’s decision to allow 100 million individuals to use WhatsApp as a payments app? It’s a mad world out there.

Our entire team is working hard to create the kind of app we all want (and deserve), and to continue growing our community.

There’s good news, though, and it’s that Bright is on the way. Our entire team is working hard to create the kind of app we all want (and deserve), and to continue growing our community. We’re so excited to share this journey with you, and to have you be a part of it from the very beginning. We’ll continue to send you updates as things progress, but until then, have a great week, and we can’t wait to see you on Bright!